Privacy Policy

Last updated: May 28, 2025

1. Who We Are

GEOlityx ("we", "us", "our") is a brand-visibility analytics platform that measures how AI language models reference and recommend brands. Our website is located at geolityx.com.

For any questions about this Privacy Policy, please contact us at: support@geolityx.com

2. Data We Collect

2.1 Waitlist Data

When you join our waitlist, we collect:

  • Email address (required)
  • Name (optional)
  • Source of signup (e.g. "hero", "pricing")

2.2 Account Data

When you create an account, we collect:

  • Email address
  • Name
  • Authentication credentials (hashed, never stored in plain text)

2.3 Usage Data

We use Vercel Analytics to collect anonymized usage data, including:

  • Page views and navigation patterns
  • Device type and browser (anonymized)
  • Country-level geolocation (no precise location)

Vercel Analytics does not use cookies and does not track individual users across sessions.

2.4 Service Data

When you use our analytics features, we store:

  • Brand/entity names and keywords you configure
  • Analysis results and GEO scores
  • Competitor comparison data

3. How We Use Your Data

We use your personal data to:

  • Manage your waitlist registration and notify you at launch
  • Provide and improve our service
  • Send you service-related communications (launch notifications, account updates)
  • Analyze platform usage to improve features

We do not sell your personal data to third parties. We do not use your data for advertising purposes.

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your data based on:

  • Consent — when you voluntarily submit your email to join the waitlist
  • Contract — when you create an account and use our services
  • Legitimate interest — for anonymized analytics to improve our platform

5. Data Sharing

We may share your data with the following categories of service providers:

  • Hosting: Vercel (application hosting, analytics)
  • Database: Supabase (PostgreSQL database hosting)
  • Authentication: NextAuth.js (self-hosted, no third-party data sharing)

All service providers are bound by data processing agreements and operate in compliance with applicable data protection laws.

6. Data Retention

  • Waitlist data: retained until launch or until you request deletion
  • Account data: retained while your account is active and for 30 days after deletion
  • Analytics data: anonymized and aggregated, retained indefinitely

7. Your Rights (GDPR)

If you are in the European Economic Area, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data ("right to be forgotten")
  • Restrict processing of your data
  • Data portability — receive your data in a structured, machine-readable format
  • Object to processing based on legitimate interests
  • Withdraw consent at any time

To exercise any of these rights, email us at support@geolityx.com. We will respond within 30 days.

8. Cookies

GEOlityx uses only strictly necessary cookies for authentication session management. We do not use advertising cookies, tracking cookies, or third-party marketing cookies.

Vercel Analytics, which we use for anonymized usage statistics, does not set cookies.

9. Data Security

We implement industry-standard security measures to protect your data, including:

  • HTTPS encryption for all data in transit
  • Encrypted database connections
  • Hashed passwords (never stored in plain text)
  • Access controls and authentication for all administrative functions

10. International Transfers

Your data may be processed on servers located outside the European Economic Area. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission.

11. Children

GEOlityx is not intended for use by individuals under the age of 16. We do not knowingly collect data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date.

13. Contact

For any questions, concerns, or requests regarding this Privacy Policy or your personal data:

Email: support@geolityx.com

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